One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need
Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
A) problem removal
B) sensory gratification
C) normal depletion
D) intellectual stimulation
E) problem avoidance
B
Business
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All aspects of the questionnaire should be tested, including question content, wording, sequence, form and layout, question difficulty, and instructions
Indicate whether the statement is true or false
Business
When companies choose inappropriate target markets, they waste time and resources
Indicate whether the statement is true or false
Business