The extent to which a scale produces consistent results if repeated measurements are made on the characteristic is called reliability

The new advertisements for Stouffer's Skillet Sensations meals focus on the fact the easy-to-prepare meal contains 50 percent more chicken than it originally did. What does this advertising highlight?

a. the creation of brand loyalty b. a product benefit c. how negative consumers' attitudes are modified d. a product attribute

When asking for an adjustment from a company, what is being asked for?

A) The settlement of a claim B) An opportunity to file a formal complaint C) An opportunity to suggest how a product or service could be improved D) A resolution to a problem before further steps are required E) A discount on a product or service