On January 2, Dog Mart prepaid $30,000 rent for the year and recorded the prepayment in an asset account. Prepare the January 31 adjusting entry for rent expense

Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store. This exemplifies the customer relationship management (CRM) trend of _____

a. loyalty b. technology c. time savings d. personalization

In making decisions about the image to be projected, it will be the easiest for marketers to:

A) rejuvenate an image that is consistent with consumer's current view of the company B) reinforce an image that is not consistent with a consumer's current view of the company C) develop a new image for a new company D) revert to an earlier image of the company