Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store. This exemplifies the customer relationship management (CRM) trend of _____
a. loyalty
b. technology
c. time savings
d. personalization
ANSWER: a
This exemplifies the customer relationship management (CRM) trend of loyalty. CRM techniques focus on finding a firm's best customers, rewarding them for their loyalty, and thanking them for their business.
Business
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