Strategic coherence is the symmetrical coalignment of the five elements of the firm's strategy, the
congruence of functional-area policies with these elements, and the overarching fit of various
businesses under the corporate umbrella.
Indicate whether the statement is true or false
TRUE
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A retailer allocates store space by first determining the total available store space and then dividing the space into categories in _____
a. rationalized retailing b. mass merchandising c. a top-down space management approach d. a bottom-up space management approach
In which of the following cases is a firm most likely to have intangible critical assets?
A) JEG Inc. manufactures automobile parts for a number of car manufacturers and the major portion of its investment is in machinery and equipment. B) N&S Corp. is a transport and shipping company with a presence throughout the U.S. and its fleet of trucks contributes significantly to its output. C) Orangetree Inc. has a number of hotels across the country. The company's success depends on increasing customer satisfaction by perfecting employees' customer service techniques. D) BLT is a fast food chain on the East Coast. The company recently automated most of its processes in order to increase customer convenience.