Maxdime Inc is an international automobile manufacturer that has decided to work on low-cost fuel efficient motorbikes
Foray Inc, a domestic automobile company based in China, is willing to partner temporarily with the R&D team of Maxdime to design and launch motorbikes specially for the Chinese market. This is an example of ________.
A) product differentiation
B) non-equity-based strategic alliance
C) sole proprietorship
D) entrepreneurial orientation
B
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Gloria goes to the same bagel shop every morning because the workers there remember her name and remember her order. They always make her feel welcome
The employees of this bagel shop excel at which of the following determinants of service quality? A) reliability B) responsiveness C) assurance D) empathy E) tangibles
In response to a short-term oversupply of wine in the marketplace, the makers of Kendall-Jackson developed two new brands by using rapid prototyping — designing products on a computer and producing rough models to show potential consumers for their
reactions — to quickly bring its ideas to life. Indicate whether the statement is true or false