How can you best meet the needs of a web-based audience?

What will be an ideal response?

Focus on telling a story in an audience-centric way. Look at what you have available to you in terms of additional content, interactive elements, and fresh storytelling opportunities. Treat each piece of writing you put on the web as new content. Consider adding audio, video, graphics, and photography to content in order to give your readers what they need. Write in smaller, tighter chunks that tell simple stories. Introduce the topic for your piece in a few short sentences and then offer your readers links to the perspectives of these three sources. People can select which source they will read first, second, and third. Keep people abreast of things that matter to them and announcing information as soon as you can.