Idaho potatoes are likely sold all over the United States, but it is unlikely that the Idaho potato industry spends many marketing dollars to promote its potatoes in New England, due to the large potato production in Maine
This is an example of what kind of consumer marketing segmentation?
A) demographic segmentation
B) user-rate segmentation
C) benefit segmentation
D) geographic segmentation
E) psychographic segmentation
Answer: D
Explanation: D) Geographic segmentation divides the market by location.
Business
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Which of the following is a license issued by the California Real Estate Commissioner?
a. corporate real estate license b. appraisal license c. escrow license d. two of the above are correct
Business
According to the VALS segmentation system, ________ are considered to be elderly, passive people who are concerned about change and are loyal to their favorite brands
A) Believers B) Strivers C) Makers D) Survivors E) Experiencers
Business