_______ is the transmission of radio or television signals for intended reception by the general public

a. Narrowcasting
b. Point-to-point delivery
c. Broadcasting
d. Cablecasting

c

Communication & Mass Media

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When a speech that is well-suited to the expectations of a particular occasion, it has the quality of

A) decorum. B) positive ethos. C) identification. D) resonance. E) empathy.

Communication & Mass Media

Speakers that ask the audience to imagine themselves in a situation are using a(n) __________ as supporting material.

A. anecdote B. hypothetical example C. personal experience D. testimony

Communication & Mass Media