Adam wants to buy a washing machine and is looking for something that is not too expensive. When he goes to make the purchase, he finds there are two options that meet his requirements
One is a Maytag product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Maytag. This example implies that ________.
A) the imported brand will not survive the competition from Maytag
B) Maytag has a positive customer brand equity
C) the South Korean company has a low advertising budget
D) the imported brand is unreliable
E) the Maytag washing machine has better features than the imported brand
B
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Turcotte Corp reported the following revenues and net income amounts
2017 2016 2015 2014 2013 Revenue $728 $675 $500 $485 $452 Cost of goods sold 650 602 456 403 398 Calculate Turcotte's trend analysis for revenues and cost of goods sold. Use 2013 as the base year, and round to the nearest percent. What will be an ideal response
The advantages of an in-house advertising department include the following, except:
A) greater expertise and talent on creating ads B) lower costs C) the message can be aligned with the brand and other company communications D) the CEO and upper management can work closely with the marketing team