The advantages of an in-house advertising department include the following, except:

A) greater expertise and talent on creating ads
B) lower costs
C) the message can be aligned with the brand and other company communications
D) the CEO and upper management can work closely with the marketing team

A

Business

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Define the terms front room and back room and describe the roles these processes play in service operations. What must operations managers take into consideration when setting up these two processes?

What will be an ideal response?

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A more meaningful way to track activity on a Web site is through pop-ups, which have the goal of helping entrepreneurs understand visitors' online behavior

Indicate whether the statement is true or false.

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