For products with no real tangible differences among the various brands, which message strategy is best at developing positive feelings toward a particular brand?

In the _____ model, the _____ acts as a buffer between business and non-market forces.

Fill in the blank(s) with the appropriate word(s).

Which of the following is the point at issue between Mariko and Hugh?

A) whether businesses help improve society B) how businesses help improve society C) whether consumers know what they want D) how consumers find the goods and services they want E) whether businesses exist for the profit motive