In the _____ model, the _____ acts as a buffer between business and non-market forces.

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as _____

a. positioning bases b. market segments c. perceptual maps d. market positions

Why would an indirect approach be better to use when the audience will be disappointed with the news?

A) An indirect approach is better at obscuring the bad news. B) An indirect approach eases the blow of the news and helps the reader accept the news. C) An indirect approach is more ethical than a direct approach for dealing with bad news. D) An indirect approach is better at limiting responsibility on the part of the organization. E) An indirect approach allows the opportunity for an apology in the body of the message.