Which of the following transactions occurs when a seller sells goods to a buyer on credit and retains a security interest in the goods?

When a consumer expresses thoughts, feelings, images, experiences, and beliefs associated with the brand, the consumer is expressing ________

A) brand knowledge B) ethnocentric bias C) self-serving bias D) cognitive dissonance E) brand identity

Tangibles, reliability, responsiveness, assurance, and empathy are the five dimensions of service quality used in which of the following?

A) total quality management (TQM) B) SERVQUAL C) gap analysis D) the critical incident technique E) the market fulfillment approach