Which of the following is NOT an objective of a questionnaire?
A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.
B) Questionnaire data must be easy to analyze.
C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.
D) A questionnaire should minimize response error.
B
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Governments can help all businesses by_____
a. prioritizing multi-national companies over domestic ones b. maximizing nationalization of the private sector c. protecting the interests of the society at large d. promoting anti-competitive practices
According to the text, which of the following statements about the impact of technology on personal selling is true?
a. The use of technology severely limits the time a salesperson has to spend with his or her customers. b. Technology is a threat to job security for most salespeople. c. Technology is freeing salespeople from tedious administrative tasks, such as placing routine orders, shipping catalogues, and tracking orders. d. Technology has had no impact on personal selling.