Paradox is the only major survivor of the "bloodbath of PC DBMS products."

Which of the following best defines perceptual mapping?

A) It compares different products on a quantitative basis. B) It identifies the new features which should be introduced in the product. C) It measures perceptions of competing products on a variety of attributes. D) It measures the strengths of important attributes of products.

One of the criticisms of marketing research is that there is a lack of creativity

Indicate whether the statement is true or false