The advantage of branding a product is that it
a. differentiates the product from those of competitors
b. makes the product more tangible
c. changes the core benefit offered
d. provide products with a distinctive look or feel
e. all of the above
A
Business
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Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter?
A) managerial users and methods B) organizational environment C) user interface D) data from the business environment E) platform
Business
Shared activities that can provide the basis for operational economies of scope are quite common among related-constrained and related-linked diversified firms, as well as firms following an unrelated diversification strategy
Indicate whether the statement is true or false
Business