Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter?
A) managerial users and methods
B) organizational environment
C) user interface
D) data from the business environment
E) platform
B
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Tania will be writing an analytical report that discusses three potential new locations for her company. She wants to follow the indirect strategy. How should she organize her report?
a. Introduction/Background, Discussion/Analysis, Summary b. Conclusion/Recommendations, Introduction/Problem, Facts/Findings c. Introduction/Problem, Facts/Findings, Conclusions/Recommendations d. Introduction/Background, Facts/Findings, Summary
Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed
To ensure the brand name is remembered when the need arises, these manufacturers rely on: A) threshold effects B) sales-response function curve C) wear out effects D) carryover effects