Steadman provides clear reasons for the decisions he makes. His behavior is likely to increase:

A pharmaceutical manufacturer offers monetary incentives to its sales representatives to promote a new drug to the medical professionals in their respective geographic territories. This is an example of a ________ strategy

A) push B) direct marketing C) vertical integration D) pull E) publish-subscribe

Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy

A) push B) vertical integration C) pull D) publish-subscribe E) direct marketing