Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy
A) push
B) vertical integration
C) pull
D) publish-subscribe
E) direct marketing
C
Business
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The income statement helps investors and creditors predict amounts, timing, and uncertainty of future cash flows.
a. true b. false
Business
If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
A) customer complaints B) share of shelf C) effective reach D) trial rate E) market share
Business