Which of the following is a TRUE statement about the matching principle?
A) The matching principle states that expenses should be recognized when cash is paid for an item.
B) The matching principle states that assets must match, or equal, liabilities plus shareholders' equity.
C) The matching principle states that expenses incurred should be recognized in the same period as revenues earned.
D) The matching principle states that, after adjustments, expenses must equal revenues in each accounting period.
C
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Which of the following statements pertaining to reinstatement of a life insurance policy is CORRECT?
A) A new contestability period is renewed with a reinstated policy. B) The insurance company will make all beneficiaries prove insurability before reinstatement. C) When reinstating a policy, the insurer will change the premium based on the insured's attained age. D) Reinstatement is only available to policyowners who have intentionally surrendered their life policies."
Which of the following customer relationship marketing strategies allows customers to become their own individual market segments?
A) mass-personalization B) core-segment strategy C) decentralization D) mass-customization E) database marketing