Which of the following customer relationship marketing strategies allows customers to become their own individual market segments?
A) mass-personalization
B) core-segment strategy
C) decentralization
D) mass-customization
E) database marketing
D
Business
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________ ventures occur when a company joins forces with foreign investors to create a local business of its own
A) Joint ownership B) Licensing C) Contract manufacturing D) Franchising E) Indirect exporting
Business
As the relative expected return on dollar deposits increases, foreigners will want to hold more ________ deposits and less ________ deposits
A) foreign; foreign B) foreign; dollar C) dollar; foreign D) dollar; dollar
Business