The internal rate of return is the discount rate that equates the present value of the project's free

cash flows with the project's initial cash outlay.

Indicate whether the statement is true or false

TRUE

Business

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Marketers often hire celebrities as spokespersons for their products, thus associating the ________ of the message with an attractive, exciting, or admirable person

A) source B) medium C) coding D) decoding E) receiver

Business

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

a. Take no action. b. Consider override for most desirable segments. c. Consider priority systems for most desirable segments. d. Increase prices or encourage use in other time slots. e. Lower prices selectively.

Business