Marketers often hire celebrities as spokespersons for their products, thus associating the ________ of the message with an attractive, exciting, or admirable person
A) source
B) medium
C) coding
D) decoding
E) receiver
A
Business
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A key aspect of lateral thinking is that it
a. focuses on few answers to a problem. b. is needed more in manufacturing than in marketing. c. decreases the number of wasted alternative solutions. d. leads to many different solutions to a problem.
Business
The firm selling the recourse receivables avoids the cost of determining the creditworthiness of its customers
Indicate whether the statement is true or false.
Business