An intrepreneur performs all of the functions of an entrepreneur ________
A) in a nonprofit company
B) within an existing organization
C) as a strategic partner of an existing organization
D) without any connection to an existing organization
Answer: B
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A price elasticity of demand of 2 means that a 10 percent increase in price will result in a:
a) 20 percent increase in quantity demanded. b) 2 percent decrease in quantity demanded. c) 5 percent decrease in quantity demanded. d) 2 percent increase in quantity demanded. e) 20 percent decrease in quantity demanded.
For years, ads for Volvo automobiles stressed safety features and protection in the event of a crash. Thus, Volvo automobiles developed a reputation based on which positioning strategy?
A) use/user B) attribute/benefit C) competition D) high touch E) quality/price