Which of the following literary techniques used to enhance the memorability of slogans refers to the repetition of specific sounds?

Department stores such as Kohl's and Macy's practice high-low pricing by ________

A) charging a constant, everyday low price B) providing few or no temporary price discounts C) increasing prices temporarily on select products D) having frequent sale days for store credit-card holders E) underpricing most consumer items

Which of the following is the focus of pull marketing at the maturity stage of the product life

cycle? A) educating consumers on the benefits of the new product B) offering incentives such as sales promotions to consumers for using the product C) showing how the organization's product is superior to others in the market D) cutting costs of promotion by eliminating pull marketing efforts