Department stores such as Kohl's and Macy's practice high-low pricing by ________
A) charging a constant, everyday low price
B) providing few or no temporary price discounts
C) increasing prices temporarily on select products
D) having frequent sale days for store credit-card holders
E) underpricing most consumer items
D
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Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except:
A) political risks. B) regulatory hurdles. C) product innovation. D) currency fluctuations. E) market unknowns.
Shandra used revenue and cost data the company had gathered over the past six month to make projections about how much the company's revenue could be expected to grow if the partners decided to add a second RV motorhome equipped with grooming
stations to the business. Shandra would most likely provide an analysis of this data in which section of a marketing plan? A) executive summary B) measurement and controls C) marketing situation D) forecasting E) company description, purpose, and goals