_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group
a. Organizational optimization
b. Profit maximization
c. Total quality management (TQM)
d. Customer relationship management (CRM)
ANSWER: d
Customer relationship management (CRM) is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. It was initially popularized as one-to-one marketing.
You might also like to view...
A successful differentiation strategy allows a company to do which of the following?
a. reduce the features a product has b. gain buyer loyalty to a brand c. command a premium price d. increase unit sales
When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:
A) a code of ethics violation B) misleading and deceptive advertising C) puffery D) cross-promotions