When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:
A) a code of ethics violation
B) misleading and deceptive advertising
C) puffery
D) cross-promotions
C
Business
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Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker's research, which of the following brand personality traits best suits MTV?
A) excitement B) sincerity C) competence D) ruggedness E) sophistication
Business
If a business had a 100 percent market share, then ________
A) it would be unable to achieve full market potential B) it would see beyond the articulated needs of served customers C) its sales would equal the market demand D) its net marketing contribution would be negative E) marketing and sales expenses would exceed gross profit
Business