Local communities are stakeholders of organizations because communities
a. rely on the products the companies produce.
b. rely on the tax base from companies and the jobs the company provides.
c. wish to join forces with organizations to create strategic alliances.
d. need a major corporate presence to maintain federal funding of the local highway system.
b. rely on the tax base from companies and the jobs the company provides.
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In 1968, in the case of ___________________________, the U.S Supreme Court held that the Civil Rights Act of 1866 applied to private properties, and barred racial discrimination.
A. Jones v. Mayer B. Shelley v. Kraemer C. Love v. Love D. Easton v. Strassburger
In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission
A) idea generation B) problem recognition C) perceptual mapping D) positioning strategy E) product screening