In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission

A) idea generation
B) problem recognition
C) perceptual mapping
D) positioning strategy
E) product screening

A

Business

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At the PopSugar blog site, a team of bloggers tracks green consumer products for 5 million unique visitors per month

Indicate whether the statement is true or false

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