Within a business, formal communication:

A brand promise will not be delivered unless everyone in a company lives the brand

Indicate whether the statement is true or false

In what way does MPR enhance personal selling?

A) MPR increases the emphasis on targeted advertising in the mass media. B) MPR bridges the gap between the seller and the buyer's need for a good or service. C) Corporate sales forces are now composed mainly of former public relations practitioners. D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools. E) MPR experts accompany sales people as they call on prospects.