An electronic funds transfer system ________
A) does not include debit card transactions
B) is seldom used by businesses
C) transfers cash by electronic communication rather than by paper documents
D) uses forms such as checks and deposit tickets to transfer cash
C
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Which of the following companies uses a direct marketing channel?
A) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide B) Germfight, a factory that manufactures dental products that it distributes only to select department stores C) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store D) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs E) Showdown, a clothing store that stocks merchandise from different international brands
As more organizations increase their focus on corporate responsibility, marketing accountability is likely to become ________
A) more creative B) more challenging C) more important D) less technical E) less expensive