Discuss the concept of brand positioning
What will be an ideal response?
Marketers need to position their brands clearly in target customers' minds. At the lowest level, they can position the brand on product attributes. A brand can be better positioned by associating its name with a desirable benefit. The strongest brands go beyond attribute or benefit positioning. They are positioned on strong beliefs and values, engaging customers on a deep, emotional level. Successful brands engage customers on a deep, emotional level. When positioning a brand, the marketer should establish a mission for the brand and a vision of what the brand must be and do. A brand is the company's promise to deliver a specific set of features, benefits, services, and experiences consistently to buyers. The brand promise must be simple and honest.
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The term "security interest" is best defined as:
A: The use of stocks and bonds or other securities as collateral for a loan against real property; B: The interest payments on a conventional mortgage; C: The creditor's interest in the debtor's property; D: The interest on an insured mortgage
A museum that provides wall posters, tape-recorded guides and tours is addressing which characteristic of services?
a. Intangibility b. Inseparability c. Variability d. Perishability e. Target audience involvement