Contracts are always sufficient to govern supplier transactions and prevent supplier opportunism

A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:

A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation

All of the following are solutions to the technology paradox except:

a. keep costs falling faster than prices b. mass customization c. find new uses for products d. develop long-term relationships with customers e. price controls