A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:

________ is a translation method in which a committee of translators, each of whom is fluent in at least two languages, discusses alternative versions of a questionnaire and makes modifications until consensus is reached

A) Direct translation B) Back translation C) Parallel translation D) Indirect translation

A criticism of management by objectives is that it usually requires large quantities of time, money, and effort for successful adaptation

Indicate whether the statement is true or false