Once a business defines the general market segments for its product or service, it can begin to zero on which segments to ________

Le Sud Retailers has a current return on investment of 10% and the company has established an 8% minimum rate of return for the division. The division manager has two investment projects available, for which the following estimates have been made:

Project A - Annual controllable margin = $24,000, operating assets = $400,000 Project B - Annual controllable margin = $60,000, operating assets = $550,000 Which project should be funded? a) Both projects b) Project A c) Project B d) Neither project

_______ is when a new offering takes a portion of its sales from an existing offering of the firm

a. Cannibalization b. Newness map c. Newness of project d. Newness of market