Levi Jeans, Coca-Cola, and McDonald's fast food are examples of products that
a. seem to have appeal in all cultures.
b. represent an era that is ending rapidly.
c. show improper United States behavior in international competition.
d. none of the above.
a
Business
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________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior
A) Value proposition B) Loyalty C) Satisfaction D) Respect E) Customer value
Business
Changing the structural makeup of organizations is sometimes one of the least valuable tools managers have to create other desired changes
Indicate whether the statement is true or false.
Business