Comprehensive alliances are usually organized as non-joint venture strategic alliances

According to Hamel and Prahalad, which of the following approaches is being utilized by a company that refuses to follow the practices and regulations set by industry leaders and finds new ways to gain competitive advantage?

A) searching for loose bricks B) changing the rules of engagement C) collaborating D) building layers of advantage

Describe the various types of partners an international firm might adopt when expanding internationally. How can a business partner affect a company's sales potential?

What will be an ideal response?