Regarding international marketing research, which of the following statements is (are) true?
A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D
D
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Customer relationship management systems typically provide software and online tools for sales, customer service, and
A) marketing. B) account management. C) advertising. D) public relations. E) human resources.
If the costs of performing a contract have unforeseeable risen so unexpectedly and dramatically that performance would result in a substantial loss, the contract may be discharged on the grounds of:
a. common-law rule. b. frustration of purpose. c. commercial impracticability. d. economic stability.