Customer relationship management systems typically provide software and online tools for sales, customer service, and

A) marketing.
B) account management.
C) advertising.
D) public relations.
E) human resources.

A

Business

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Which of the following is more powerful than rationalization of procedures?

A) Business process redesign B) TQM C) Automation D) Six sigma E) Systems analysis and design

Business

Spending on product research, development, and design constitutes investment in the brand value development process

Indicate whether the statement is true or false

Business