To improve the quality of their product, Sunbeam Co. gathered customer reaction through social media. They also conducted online surveys to get feedback about their products. What kind of environmental scanning did the company practice?
a) Activ
b) Formal
c) Passive
d) information deficit.
A
Communication & Mass Media
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Sam tells the interviewer that he has 15 years of sales experience even though he has only two years of sales experience. The prospective employer offers him the sales job on the spot. This example illustrates that unethical communication
A) can be easily discovered by the audience. B) is virtuous. C) is always ineffective. D) may, in fact, constitute effective communication. E) makes use of ethos.
Communication & Mass Media
The process of communication begins with a speaker who wishes to communicate an idea
Indicate whether the statement is true or false
Communication & Mass Media