After taking an introductory course in insurance, your parents ask you what type of life insurance policy they should purchase if they want permanent death protection and the potential for earning a relatively high rate of return on their cash value

A leverage point is the feature of the ad that moves the viewer from understanding the product's benefits to linking those benefits with:

A) a liking for the product B) personal values C) the visual element into both a mental picture and words D) some type of action or change in attitude

When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________

A) private equity B) brand equity C) payment equity D) customer-service equity E) product-service equity