A leverage point is the feature of the ad that moves the viewer from understanding the product's benefits to linking those benefits with:
A) a liking for the product
B) personal values
C) the visual element into both a mental picture and words
D) some type of action or change in attitude
B
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____________ refers to an awareness of the forces demanding strategic renewal and change and the options available to the organization in response to those forces
a. Knowledge component b. Skill development c. Management development d. Behavioral development e. none of the above
Data flow repository entries typically will NOT include ________
A) The label or name for the data flow as entered on the DFDs B) A list of other repository objects grouped into categories by type of object C) The composition or list of data elements contained in the data flow D) A long description defining the data flow