Objectives used when assigning prices to things include matching or beating the competition, making products more affordable to certain people, and creating prestige
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Three of the five pricing objectives are to match or beat the competition, to make products more affordable to certain people, and to create prestige.
You might also like to view...
During the current year, Simpson, Inc. incurred $9,000 in fixed costs and $13,000 in variable costs. If the number of units produced is halved next year, the company will incur $4,500 as fixed costs and $6,500 as variable costs
Indicate whether the statement is true or false
The leverage point is the:
A) key idea or ideas that an advertisement is to convey B) key element in an advertisement that taps into or activates a consumer's personal value system C) design of the advertisement that attracts attention or presents information D) theme that explains how the message will be delivered