A new "smart" refrigerator has been designed with sensors that send information to the manufacturer about the refrigerator's use and performance
One advantage of the system is that it will detect any possible performance issues before they interfere with consumer use of the refrigerator and communicate that information to both the manufacturer and consumer so that service and/or repairs can take place immediately. This is an example of ________.
A) the Internet of Things
B) a data warehouse
C) data mining
D) sentiment analysis
E) unstructured data
A
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Identify three trends that characterize corporate giving in the second decade of the 21st century
What will be an ideal response?
Databases make the creation and management of a useful connector list easier, but they
A) cannot replace cold calling. B) make the use of MPR cost-prohibitive. C) increase the likelihood that a firm will require a media audit. D) are not a substitute for critical thinking. E) reduce the effectiveness of a company's conventional advertising campaigns.