Identify three trends that characterize corporate giving in the second decade of the 21st century
What will be an ideal response?
• Corporate giving is becoming more focused. Companies are choosing to make larger gifts to fewer causes.
• Matching gifts are a high priority. Companies with a workplace giving campaign rose to 59% in 2012, and those with a "dollars for doers" program encouraging volunteerism rose to 63%.
• International giving is on the rise. This is partly driven by overseas profits, which are difficult to bring home without incurring big tax liabilities.
Business
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