It is generally believed that new ventures started by an individual have an advantage over those started by a team

Companies can identify competitors from a(n) ________ point of view by defining competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group

A) customer B) blue ocean C) market D) myopic E) industry

How does the integration of various marketing techniques advance a brand?

A) Integration builds a cohesive presence for a brand. B) Integration reaches more consumers via direct mail. C) Integration helps to bring back disgruntled customers. D) Integration places public relations in a leading role.