Also referred to as discriminant loadings, the structure correlations represent the simple correlations between the predictors and the discriminant function in discriminant analysis

Which of the following is a major advantage of using direct mail?

A) Direct mail permits target market selectivity. B) It is the best suited tool for selling complex products. C) Campaign testing is not needed for direct mail. D) Direct mail has very high conversion rates. E) It is the best method to sell industrial products.

Yuri, a construction supervisor, makes effective use of the Galatea effect, when he tells his construction crew, "I strongly believe that we are going to be thirty days late in building this restaurant."

Indicate whether the statement is true or false.