Radio initially offered advertisers _______________
a) a chance to reach audiences outside of major metropolitan markets
b) few opportunities for advertising due to frequent news programs
c) challenges due to competition with print media.
d) direct access to home audiences
Answer: D
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Which process assists individuals in remembering a message as they receive it through existing media, and extends that message to both passive and active audiences?
a) Conveying information in several ways, using multiple communication channels b) Conveying information in several ways, using a single communication channel c) Conveying information in a single way, using multiple communication channels d) Conveying information in a single way, using a single communication channel
The best way to be ethical is to assume your audience has all the same values and beliefs as you
Indicate whether the statement is true or false